By Rebecca Hewitt and Claire Hubble
When the Olympic Logo was revealed five years ago in June 2007, its design was met with controversy. Its appearance was compared to swastikas, crude sex acts and the word ‘Zion’, which offended Iranian officials.
We hit the streets of London to see how attitudes had changed towards the logo five years after the initial reveal. Roger Wilson, a 56-year-old from Islington, said: “It represents what the Olympic bid was based on, which was for the youth.” Student Bryony Swinger, 20, said: “It’s modern and I like the colours and use of Olympic rings.” As our video shows, not all Londoners have warmed to the logo, but many are embracing the Olympic spirit.Despite costing an impressive £400,000, the Olympic logo was seen as immature, and was subject to widespread ridicule in the press and by the British public. As the logo had come under much scrutiny it was important for organisers to make other designs related to the Olympics impressive.
The logo wasn’t the only design to come under fire initially. In 2010 the Olympic mascots and viewing structure were both revealed. The mascots, which were supposedly made from drops of molten steel from a factory in Bolton, were met with confusion. The one-eyed designs, named Wenlock and Mandenville were said to resemble cartoon aliens, not dissimilar to those in Disney Pixar’s Monster’s INC.
Although designers refused to disclose how much the mascots cost to design, organisers project that the mascots will rake in £16million from sales of mascot merchandise. This sum will predominantly come from the sales of soft toys, which seemed popular with children when initially revealed.
The 114.5 meter high ArcelorMittal Orbit structure was met with similar amounts of criticism. The structure that was designed by Anish Kapoor and Cecil Balmand cost £20 million to construct. It was compared to a helter-skelter ride and was seen as an obstruction to the London sky-line.
However, as time passed and the anticipation for the Olympic games increased, the controversy seemed to die down and people have come to accept the designs.